25% OFF PRESCRIPTION LENSES WITH CODE LENS25
my account view shopping cart 0
WORLDWIDE DELIVERY
 
No Quibble Returns
 
Free Prescription Lenses
 
Authorised Retailer
The MaxMara Collection

Founded in 1951 in Italy, the Max Mara Group has become one of the most prestigious names in international fashion. However, the roots of the company trace back to 1850, when Achille Maramotti’s great-grandmother owned a renowned atelier in the heart of Reggio Emilia. Inspired by his grandmother’s work and his passion for women's fashion, Achille Maramotti established "Confezioni Maramotti," which later evolved into the Max Mara Group—a pioneering force in modern ready-to-wear haute couture.


Max Mara opened its first store in 1964, and today, the brand boasts over 800 stores worldwide. Since 2021, Marcolin has been responsible for developing, producing, and distributing Max Mara’s eyewear collections.


The latest Max Mara eyewear collection celebrates individuality, highlighting every woman’s ability to leave a distinct, unforgettable mark. This collection is a fusion of the bold, avant-garde vision of artist Lee Miller and the clean, architectural lines of Eileen Gray.


Miller's influence shines through in the refined geometries and striking facets of the eyewear, adding an elegant play of light to both optical and sunglass models. Meanwhile, Gray’s architectural legacy is felt in the collection’s sleek, minimalist shapes. Her iconic tubular structures are reimagined in the frames, with acetate hinges and golden accents embellishing the temples, creating a modern, sophisticated finish.

The Current Vision

The latest runway collection is anchored to MaxMara’s identity. Juxtaposition is weaved throughout each design, with the romantic and the powerful curating a smooth yet striking dialogue throughout the collection. Furthermore, the rustic and the gothic, the historical and the modern. Harmony through opposing forces. 


Runway Photography Courtesy of MaxMara 

Framing the Vision - SPARK5

The SPARK5 is a striking synthesis of MaxMara’s carefully curated eyewear collection. A modern evolution of the fashion house’s commitment to refinement, features a thick-cut frame, a playful evolution of the usual silhouette.


Geometric audacity. The SPARK5 demands instant attention with its dramatic angular frame. The classic cat-eye shape is a staple in the elegant woman’s wardrobe, and there is always room for a new interpretation. MaxMara’s understanding of proportions gives them freedom to play with exaggerated geometries and still retain some smooth lines and soft touches. The straight sides and sharp corners are another faultless juxtaposition in MaxMara’s design catalogue, creating contrast with face shapes. Traditional eyewear softens their ideas to conform, whereas the SPARK5 celebrates its unconventionality and the brands homage to feminine confidence. The sharp outer lines resonate with those seen on the runway, using angles and structure to create intrigue. 


Premium acetate is the perfect tool to achieve utmost form and texture. The monochromatic finish shows that even on a bold frame such as the SPARK5, MaxMara use of balance can make even the loudest frames appear so sleek. The absence of ostentatious embellishments allows the construction of the silhouette to do the talking, bringing gravitas to the design, with no opulent adornment. 


Beyond merely the physical, SPARK5 is for wearers who value intellectual and lasting approaches to style over trends and understand making a statement does not require shouting. SPARK5 is for those who apply the same consideration to accessrosing as they do to art, literature and design; those who make it a centrepiece of their style, not an afterthought.

The Collection

Just as the clothing collection does, MaxMara’s eyewear range intertwines architectural strength and feminine allure seamlessly. Each design exists as both a statement and a complement, a physical embodiment of the brands vision, sculpted into reality. 


The JEAN’s square silhouette and caramel colour tones echo the earthy palette of the runway show. The substantial frame reflects qualities alike those of the featured MaxMara outerwear, commanding attention through quiet confidence.


The MILLER2 and MILLER5 are a testament to MaxMara’s mastery of cuts and proportions. These aviator inspired shapes are ones which are everlasting icons throughout decades of constantly evolving fashion scenes. Incorporating a similar almost neo-gothic aesthetic to some of the runway pieces, these styles utilise metallic features to create an architectural essence. 


HINGE and HINGE1 demonstrate the finesse of bold geometry. Angular cat-eye shapes are distinctly feminine, boasting clean lines and dramatic upward corners. These styles are vintage MaxMara, confidence and allure. 


The CLIP and the SPARK7 complete the collection, with more angular themes throughout. Thick acetate frames are to be dressed up or down, while maintaining the signature refined aesthetic. Sleek arms sit freely on your ears for long-use reducing the chance of discomfort. The CLIP’s tortoiseshell pattern features that textural complexity seen throughout the runway pieces, while solid black options evoke dramatic styling. 


SHOP THE COLLECTION >>

Romanticism in Red

Throughout both runway and eyewear, we see deep symolisation. Military green delivering a powerful presence, and of course the deep burgundy and romance featured throughout the recent runway show is something which is mirrored in MaxMara's SS25 eyewear collection through their Bordeaux shade of frame and lens. 

Stay in Touch
Sign up for our newsletter to receive regular updates & exclusive offers.
Shade Station uses cookies to give you the best possible shopping experience. Learn more
Close