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SS18 Trending Now
Look At Me Logos

Logos have been taking over the catwalks this summer, whether it be clothing or accessories it's one of the most popular must-have looks for SS18. Giving us a flash from the past includes brands; Gucci, MCM, Dior and Michael Kors. Inspired by 1970's fashion these logo filled sunglasses are a perfect addition to any fashionistas wardrobe.


Famous for his flamboyant sunglasses; eyewear icon Elton John is captured wearing Gucci GG0061S sunglasses. The round metal frame emphasises the Gucci "L'aveugle par amour" trademark - meaning "blind for love".


Also in the mix are Dior and Michael Kors to name few, their definition of the logo trend consists of repeated logo filled lenses.

The Current Take On The 1990's Classic's

The saying is fashion trends are recycled every 20 years and now it's time for the 90's. Minimalist oval frames, super small lenses and futuristic styles are making a come back. With brands such as Alain Mikli, Prada and Oliver Peoples taking ownership of their 21st century interpretations of a classic 90's look we are in for a win, win.


The somewhat "dad" look seen worn by Keanu Reeves in the 1999 film Matrix is now boasted with angled edges for a cat eye look or super white frames. Spotted sporting this style inspriation are A-listers such as Beyonce, Rihanna and Kendall Jenner.

Go Big Or Go Home

Taking many shapes for the upcoming season oversized sunglasses are back on trend for both men and women. Square, aviator, cat eye or round as long as they are bigger, they are definitely better.


American rapper Remy Ma is captured wearing Saint Laurent Betty. The frame has taken inspiration from the full visor style and Saint Laurent have complimented it with a soild bridge for an edgy appeal. 

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