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Code Red!

If you want to stay on top of the style stakes, red is the colour for you. Bring the catwalk to the sidewalk and go bold with this hot shade. Brands such as Saint Laurent and Marni show us how to stand out from the crowd with distinctive shapes whilst Gucci take us back to basics with their signature red and green design. A-list celebrities from Kendall Jenner to Bella Hadid and Selena Gomez are a perfect example of how to rock red this season.   

Simply Stylish

More and more brands are ditching the detail and opting for refinement as a way of expressing true design. Brands such as Abbott Lyon and Daniel Wellington are taking the 'simple turned stylish' trend by storm this season. This elegant style can be spotted on the Instagram fashionista's of the world with mesh and leather straps becoming increasingly popular. Not only is this look extremely versatile, but can be paired perfectly with chic bangles, bracelets and rings.

Goodbye Geek, Hello Chic

It's out with the geek and in with the chic as the optical aviator takes over. Thin, steel and titanium is the nation's choice of the season as the pilot shape takes off. With a whole host of celebs on board, this classic-turned-contemporary design has been so popular that eyewear giant Ray-Ban have relaunched its aviator opticals. Other brands are also jumping on the trend with Stella McCartney and Givenchy bringng the lightweight-look to life. And what's more, the pilot shape is ultra-universal meaning that this unisex look can be adopted by mostly all face shapes, and all wardrobes!

For The Men...

Whilst men can certainly follow these style rules, here's a little extra style secret to get smart this season. Since the launch of the Smartwatch in 2012, many brands have stepped up to combine both fashion and functionality. Not only is the smartwatch a great way to track fitness and stay connected, but new styles from Hugo Boss, Movado and Citizen transform technology to a trend-setting timepiece in an instant.  

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